Making it New

Article written by Megan Sullivan for lodgingmagazine.com originally posted on 2/1/2013. Read the full article here.

Every few years, hotel franchisees are faced with new design concepts and other brand standards they need to address in order to stay competitive and maintain their flag. The challenge is coming up with a plan that fulfills the brand’s vision and also makes sense for the owner’s budget. As the partner and managing member of Roedel Companies and president of ROK Builders, Fred Roedel III has been involved in his fair share of renovation projects. In addition to providing development, construction, management, and design services to third-party owners and investors, Roedel Companies owns and operates its own portfolio of hotels. When implementing new brand standards, ROI is always top of mind. “We really want to keep our overall investment in line with what we think the improvement will be in our revenue and ultimately our cash flow,” Roedel says.

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