ROK Builders Helps La Quinta Inn & Suites Strengthen its Foothold in the Northeast by Simultaneously Renovating Six Hotels

From Start to Finish the Extensive Renovations Took Only Eight Weeks

Wilton, NH June 2007… ROK Builders, the construction and design management subsidiary of Roedel Companies, announces its successful simultaneous renovation of six Fairfield Inns by Marriott which were acquired by and converted to La Quinta Inn & Suites. The renovations were completed within a tight eight-week time frame. Complete floors averaging 30 rooms per floor within each of the six hotels were stripped renovated and reassembled in 12 to 14 calendar days each. The scope of work entailed guest rooms, bathrooms and hallways being renovated including walls, floors, paint and wallpaper along with FF&E installation.

ROK Builders’ Management Team has over 40 years of combined experience running, designing, renovating and building hotels. Throughout the project, ROK Builders never lost sight of its key objective - returning guestrooms to a rentable status within the renovation timeline established by LQ Management.

“Hotel investments require a significant amount of time and money. Investors who leverage ROK Builders’ extensive hotel experience get the best ROI on their invested time and capital”, says Fred Roedel, III President of ROK Builders. “Our projects run smoothly due to our deep understanding of what it takes to design, build and operate a quality hotel and our unyielding focus on the mutually agreed upon time, cost and quality standards of each and every project.”

About ROK Builders
ROK Builders, LLC, a wholly-owned subsidiary of Roedel Companies, LLC (www.roedelcompanies.com), is a hotel construction management company specializing in new hotel design, construction and renovations primarily in the limited, mid-service, upscale and extended-stay market segments. With over 40-years of combined experience designing, building and renovating hotels, our principals have built over 65 hotels from the ground up and renovated over 300.

ROK Builders expertise in the hotel construction business has earned them a reputation for delivering well-designed and cost efficient hotels on time and on budget. New hotels and hotel renovations are designed to maximize revenue, control costs, and deliver optimal free cash flow to owners and investors. To learn more about ROK Builders visit www.rokbuildersllc.com or contact Fred B. Roedel, III at 603-654-2040, ext. 105 or FredRoedel@roedelcompanies.com